API has three major differences from most other
retirement plan solutions. One, we have no fund affiliations.
We start with the top performing funds and begin our
screening process from there. Second, we pass through
100% of all revenue sharing we receive, reducing the
overall expenses of the plan. Third, we provide individual
advice to plan participants above and beyond the empirical
education participants receive from most providers.
401kFocus clients may select their plan's mutual fund
investments [typically 12 to 15 funds per plan] from
a collection of literally thousands of diversified
mutual funds, including all of the popular "no-load"
mutual fund families
We feel our unbiased approach is the best investment
model especially in light of the plan fiduciary requirements.
We recommend funds through a rigorous screening process
based solely on the fund quality and investment performance,
rather than how much revenue sharing the fund may
provide. As a "revenue neutral" Registered
Investment Advisor, we act as a co-fiduciary with
respect to our investment recommendations and advice.